We have a specialized design process at Resource that starts with the most important task of finding the right problem to solve.
First, we utilize high quality video production and in-depth investigation methods to gather information and immerse ourselves in your world. With this information we get to work on a round of strategy and path development. We tighten up our investigation into a succinct short film starring you and your firm.
Though this phase might seem like the usual research phase of any design agency, you will find a difference in that we do this for free. We take the risk, instead of you, in an attempt to transform the traditional client/designer relationship for a few good reasons.
1. To avoid the ‘band-aid’ solution every client who has it in mind to hire a design firm is ready to buy. ( and is determined it’s the only solution! )
2. To avoid the designer ego that creeps up in any under budgeted project that “has sooo much potential to be great, if only…”
3. To open the eyes of the client to the ‘real’ story without the fear of being fired.
Once we show you a nice little film starring you and your organization that shows you what you were too busy running a business to see, we propose movements in the form of a project brief.
It could be the campaign you never dreamed of. It could be the product you have needed since day one. It could be the new take on your brand you need to get past the last 10 year slump. It could be a complete systematic re-design of your showrooms. Then again, it could be a quick suggestion, hand shake, and a cheers.
Where we go from there is the future.
We, the people of resource, hope to see you there.
